Escape Tour Merch
Merchandise design for the Dardan & Hava 2023 Escape Tour
PRINT DESIGN
2023
This project focused on designing the official merchandise for Dardan x Hava’s Escape Tour 2023, spanning across Germany, Austria, and Switzerland. The goal was to create a visual identity that translates the intensity of the tour into wearable pieces. Instead of relying on standard tour merch formulas, the direction leaned into bold, graphic typography combined with futuristic elements. Both artists bring distinct styles, so the challenge was to merge them into a cohesive system that still feels balanced. The designs needed to work in loud, crowded environments while staying clean and recognizable. Each piece was built to carry presence, whether on stage, in the crowd, or outside the venue. The result is a collection that feels direct, confident, and built for the moment.
The collection includes multiple t-shirts and hoodies featuring tour dates, city listings, and custom 3D-inspired logo treatments. Strong typographic layouts and high-contrast compositions give the designs a clear visual hierarchy and instant readability. The futuristic elements add depth without taking away from wearability, keeping everything grounded and easy to style. Each graphic was developed with scale and placement in mind, so it works across different formats and body types. The system allows for variation while maintaining a consistent look across the entire tour. From early concepts to final production-ready designs, the full process was handled end-to-end. The outcome is a merch line that feels exclusive, recognizable, and closely tied to the live experience.
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