Harsfit Merch
A bold merch system built around a playful mascot language to give the brand a distinct and energetic identity.
PRINT DESIGN
2024
A bold merch system built around a playful mascot language to give the brand a distinct and energetic identity.
PRINT DESIGN
2024
The goal of this project was to create a merch line for hars.fit, a fitness apparel brand based in Istanbul, Turkey, supporting runners, CrossFit athletes, and cyclists. Instead of going down the typical fitness route, the focus was on building a strong visual identity people can instantly recognize. At the core of it is a mascot-driven design language that brings personality and a bit of attitude into the pieces. The challenge was finding the sweet spot between playful and clean, so the designs feel expressive but still wearable in everyday situations. Nothing should feel random or overdesigned. Every element had to contribute to a consistent look across all items. The result is a system that feels confident, cohesive, and easy to expand.
The collection includes t-shirts, hoodies, and tank tops, designed to work across different disciplines — from running sessions to gym training and cycling. Typography, scale, and placement were carefully tuned so every piece works from a distance and still holds up in detail. The mascot elements were adapted across formats, creating variation without losing the overall identity. This makes the system flexible for future drops, athlete collaborations, and new collections. A lot of attention went into how the graphics sit on the garments, using contrast and spacing to keep everything clean and impactful. Nothing feels forced — everything has its place. The outcome is a merch system that stands out naturally and gives the brand a clear visual voice.
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