Creating a weightloss brand
BRANDING
2023-2025
About
Established in 2032, Mega-City One was conceived as an answer to the massive overcrowding plaguing the cities of North America. Originally designed to house 350 million citizens, the population of Mega-City One soon swelled to an astounding 800 million people.
In 2023, I had the opportunity to design the official merchandise for Dardan x Hava and their Escape Tour, which took place across major cities in Germany, Austria, and Switzerland. The project involved creating a cohesive visual identity for the tour’s apparel, including multiple T-shirt and hoodie designs. My goal was to capture the energy of the tour while reflecting both artists’ distinct styles — blending futuristic aesthetics with bold, graphic typography. Each piece featured tour dates, city listings, and custom 3D-inspired logos that gave the designs a digital, high-impact look. The collection was produced and sold as official tour merch, worn by fans and supporters throughout the live shows. From initial concept to final mockups, I handled the full design process and helped shape a merch line that felt exclusive, wearable, and on-brand.
In 2023, I had the opportunity to design the official merchandise for Dardan x Hava and their Escape Tour, which took place across major cities in Germany, Austria, and Switzerland. The project involved creating a cohesive visual identity for the tour’s apparel, including multiple T-shirt and hoodie designs. My goal was to capture the energy of the tour while reflecting both artists’ distinct styles — blending futuristic aesthetics with bold, graphic typography. Each piece featured tour dates, city listings, and custom 3D-inspired logos that gave the designs a digital, high-impact look. The collection was produced and sold as official tour merch, worn by fans and supporters throughout the live shows. From initial concept to final mockups, I handled the full design process and helped shape a merch line that felt exclusive, wearable, and on-brand.
The Escape Tour 2023 brought together German rap artist Dardan and R&B singer Hava for a series of shows across Germany, Austria, and Switzerland. I was responsible for designing the official tour merchandise — a cohesive collection of T-shirts and hoodies that visually reflected the tour’s bold, futuristic aesthetic and the energy of both artists.
The Escape Tour 2023 brought together German rap artist Dardan and R&B singer Hava for a series of shows across Germany, Austria, and Switzerland. I was responsible for designing the official tour merchandise — a cohesive collection of T-shirts and hoodies that visually reflected the tour’s bold, futuristic aesthetic and the energy of both artists.
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